Main Street Mindset

What’s the Best Way to Change a Business? From Within

The people most capable of changing an institution are often the people who love it enough to understand why it exists in the first place.

Sep 8 • Alan Bass

August 2026

Friction Deprivation: How Success Slowly Removes You From Reality

Friction is how people learn, but power removes friction.

Aug 25 • Alan Bass

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Why Your Business Can’t Be Cheap, Fast, and Good

Always heed the rule that governs every successful business

Aug 11 • Alan Bass

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July 2026

Why We Mistake Interpretation for Reality

Intelligent people can look at the same evidence and disagree. It’s not hubris. It’s basic human nature.

Jul 28 • Alan Bass

Don’t Worry, I’ll Make It Up in Volume

How a long-running business joke became a reality

Jul 13 • Alan Bass

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June 2026

Do You Stick to Your Business Principles When Times Are Tough?

If you constantly change your principles based on what’s convenient, then you don’t really have any.

Jun 30 • Alan Bass

Fair Isn’t Equal and Equal Isn’t Fair

How do you treat people differently while ensuring you aren’t discriminating?

Jun 16 • Alan Bass

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Why the Eye Test Keeps Lying to Business Owners

Trusting what you see and what you feel can only go so far. Sometimes you need data to support that.

Jun 2 • Alan Bass

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May 2026

True Leadership Is Revealed When No One Is Watching

More often than not, it’s what you don’t say that shows what kind of leader you are.

May 19 • Alan Bass

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Tim Cook’s Tenure at Apple Has Much to Teach Small Business Owners

Most small businesses have nothing in common with a Fortune 500 company. But Apple’s longtime leader has many lessons for Main Street.

May 5 • Alan Bass

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April 2026

What the Allbirds Fiasco and AI Bubble Can Teach Small Business Leaders

The hottest fad is often exciting. But if you chase it, you will often be lead astray

Apr 28 • Alan Bass

Someone Always Beats the Market — That Doesn’t Mean They’re Right

Don’t be fooled by someone’s success, especially when it is statistically inevitable.

Apr 14 • Alan Bass

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